Research into the title sequence of Zombieland using artofthetitle

Zombieland (2009)

Featuring classic metallica the title sequence to Zombieland features flashes of jarring death with slow speed splatter. Plenty of blood, death and a landscape of a damaged Earth. 

What were the various stages that went into producing those shots?

The interactive animation of the type first started with the rules and eventually made their way into the main title sequence. We wanted to seamlessly integrate the type into the scene, making the type become another character. We were inspired by the tension between beauty and horror that the slow motion footage created. The goal for the type was to respond to that horrific grace, to react to the movement.

Title Designer: Ben Conrad
Production Studio (titles and graphics): Logan







The title sequence used at the beginning of Zombieland is used to introduce the audience to the genre and cast of the film, and shows us what we should be expecting throughout. 
The first scene in the title sequence shows a policeman being thrown off of the top of a tower by a zombie prisoner, this is used to show the dark comical nature of the film, and straight away shows us that this film will consist of a lot of blood, gore and comedy. It is also in slow motion, this adds to the dramatic nature of the title sequence. Whilst falling, the ‘Colombia Pictures Presents’ sign is destroyed by the falling man, this can symbolise the destruction and chaos that we will see throughout the film, this is shown alot throughout the title sequence as all of the signs seen throughout the sequence are destroyed.

The next part of the sequence shows a zombie throwing up blood from his mouth in slow motion, it’s very dramatic and can make the audience feel uneasy, it also connotes that the film will contain lots of blood, symbolising with the horror genre.

After this, we see a woman attempting to evade the zombies, during this scene, the woman is holding a milkshake, the pink liquid is sent flying through the air, this could be representative of females being weaker than men as pink connotes femininity.
The next scene further indicates the comical side of this film, you see a man holding a sign which reads ‘THE END IS NEAR’, whilst being attacked by a group of zombies. This is ironic, and also shows us there could be a theme of betrayal throughout the film, as in the background we see a couple fleeing whilst leaving the man to die.
A few more scenes continue to portray the comedy horror genre of this film, with the themes of betrayal and loneliness showing again. But towards the end of the title sequence, we see two firemen, one being chased by a burning zombie whilst the other puts out the flames on the building. This again creates an enigma amongst the audience as they begin to wonder if these creatures are destructible or whether they are invincible, but once again the theme of betrayal returns as one fireman leaves the other for dead.
And finally, the last clip shows a zombie flying towards a window; this could portray the end of the zombies.

Overall the title sequence could be an indication of how the whole film pans out, from the zombie’s overtaking, to them being eventually wiped out.