Evaluation - Target Audience

As a group we decided that our target audience were aged 15 to 35 and were both male and female. As the characters in our film were very simple (they showed no signs of hobbies or subcultures etc), our film was not targeted at a more specific group of people. We felt that the less specific our target audience was then the more likely our film would be successful because it would be relevant to more people.

During pre-production we made an online form to question our audience about themselves, our story line and other things such as where they think our film would be shown. After gathering the responses we understood that our audience liked our story line, thought our chosen certificate was suitable and also would watch our film at the cinema. A few people also said that they would expect to see our film on TV, which we did not expect.

From this we decided not to change our story line (we had previously been worried that it was too childish) and also work with a 15 certificate by putting a swear word into the script and showing a bloody injury. We also found that the majority of our audience were from Yorkshire and so we decided to keep our Yorkshire accents, rather than try to hide them, when acting. The main reason that we would have changed our accents would have been so that people from other areas would have been more likely to understand us.