Evaluation - How did you attract/address your audience?

Once we had decided that our film genre was horror and that our film would have a 15 certificate we decided that our target audience would be aged between 15 and 35 and both genders. We also decided that our film would be set in Yorkshire and so we thought our target audience would be mostly from Yorkshire.



This picture is from The Lovely Bones scene that i analysed.

We then conducted research into similar films which we thought our audience would enjoy (for example i analsyed a scene from The Lovely Bones). From this we noticed things such as that they used loud sound effects to make the audience jump or feel tense and so we used this in our film (we used drone sounds in our film). I think that this was a more succesful element of our film.




Softboxes for articifial light.



However a less succesfull element of our film was the lighting. Making it dark was something that our audience suggested that we did. This was because we had to film in daylight in order for the camera to pick us up. To improve this we could use softboxes when filming, however these are expensive and we did not have a large budget.

 

Generally our feedback was good and so i think that our film did please our target audience and therefore appealed to them.



Some of the responses from our feedback questionnaire.