Evaluation: 1.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our opening sequence includes our names, and footage of the killer preparing for his next victims, the image to the left shows the killer looking at photos of us and the knife makes it look serious. This high angle represents the girls in the photos to have less power than the man holding the photo. The title sequence also gives a clue to what the plot is as you can see it will be about the girls in the photos and he is some kind of stalker/killer with a knife, which he is cleaning, this could mean that he has used it before. Similarly to the Cabin In The Woods title sequence, we used text over the clip to set the tone.

It also looks like the start of a horror film as the audience can see the man putting the mask on and preparing to go out, to possibly kill. Throughout the title sequence there is an even pace and tense music which gets faster till the end, where it ends quite suddenly on the name of our film, the music is used instead of diegetic sound as there would only be silence.



The props used during the title sequence include: a knife, chloroform bottle, cloth, a buff, and photos. These are all used to create the illusion of mystery as it is meant to make the audience guess what will happen in the film as the sequence tells a short story.

The opening sequence ends on our title as we need to tell the audience the title of the film, which is similar to The Cabin In The Woods. It is centered in the middle, in all capitals and red as this is a convention of a horror film, it is seen as dark and ominous and tells the audience that the film isn't going to be a happy one. The rest of the font is in white and is over the top of the action so there is still something to see whilst reading.

Evaluation: 3

Evaluation: 2.

How does your media product represent particular social groups?

The stereotypes we used in the film are the three teenage girls who are seen as stupid, weak and vulnerable as they go out to play a childish game of hide and seek when they shouldn't. This makes the man who kidnaps Amy look more powerful and be in control as he takes her so easily and kills her.




However, Kelsey does also take control of the situation when she realises Amy isn't coming, she tells Darcey that they should go look for her as Kelsey takes on a worried motherly role. She is the strongest girl out of them and if the film had carried on, Kelsey's role may have developed and challenged the stereotypical role of the male serial killer and could have beaten him to become the one in control.

This wide angle shot of Amy, represents how alone and vulnerable she is as she has no one to help her.
This high angle shot at the end also shows Amy to be dead, as she was weak and couldn't fight off the killer who had all the power.

The clothing worn also represents who they are to the audience as some can relate, such as the girls, who all wear teenage clothing such as converse and jeans making them relatable to other teenagers. The killer seems to wear working clothes and a buff which covers his identity, creating a character that the audience are clearly meant to fear, (a stereotypical murderer).


The heavy breathing used at the end is also meant to frighten and shock the audience to make them fear him as it is clear that he hasn't finished killing, and the darkness is also used to portray the mystery of who he is.

Evaluation: 4.

I have created a powerpoint and have uploaded it to Slideshare for this evaluation question.

http://www.slideshare.net/darceyhiggins9/4-who-would-be-the-audience-for-your-media-product-18403228

Evaluation: 5

How did you attract/address your audience?

Our target audience was aimed at 15-35 year olds, so our film had to include features/conventions of a horror film that would be enjoyable for teenagers as well as adults. Using the BBFC website i researched into the contents of 15 films to see what our film is allowed to include and not include- 'Many horror films are rated 15. At 15 there can be strong threat and menace'

http://www.bbfc.co.uk/what-classification/15

We have also reached out to our audience and used appealing techniques for our audience by making it as realistic as possible, so we didn't use any special effects, we used a local normal location, wore outfits that teenagers would wear, used appropriate props and used conventions that would also scare our audience.


In the feedback sheet we created on what they thought of our 2 minute storyline we discovered that these realistic features appealed to our audience as one person put 'it sounds thrilling and scary', and another also put 'it sounds reasonable, and true to life'. They put this, as our description tells the audience that it is set in a local field, uses 3 normal teenage girls and uses a stalker, this could occur in real life.

In our second feedback sheet that we created after we had finished our film, people have given good feedback and have commented with things such as that they liked 'the part when Amy was killed' and when 'Amy gets thrown into the van', they also thought the sound effect of the breathing was effective in scaring people.

However they have also given creative criticism of our film on what wasn't so successful and also given us ideas on how to improve. For example 'the blood could have looked a little more realistic' as we had to use fake blood from a shop and also mix our own using food colouring. We could have improved this by making sure the colour of the blood was more realistic coloured and looked better.

Evaluation: 6.

Evaluation: 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

The brief we were working to for our preliminary task was to create a short continuity task that included the 180 degree rule, match on action and shot-reverse-shot. In this task we filmed and edited scenes of a character walking down a corridor, opening the door, walking in and sitting down opposite another character, a short conversation and finally walking out again.

The brief for our main task was to make titles and the opening of a new fiction film that lasts a maximum of 2 minutes.

The skills we have learnt in our prelim exercise we have used in our 2 minute film: We used match on action in our prelim exercise for when Kelsey opened the door and then walked through, we also used it in our 2 minute film as shown, as i am holding the phone and then put it to my ear.

We also used shot-reverse-shot in our preliminary exercise so we also used this in our film, as in our first exercise we used over the shoulder shots when Kelsey and Amy were talking to each other. We then used these shots in scenes in our film to show when conversations and their facial reactions are important such as when Kelsey and I are worried about Amy. This scene also uses the 180 degree rule as the camera didn't go over the line; this makes sure the scene looks right.

Improvements: We have got better at editing our film, as in the preliminary exercise we couldn't make the match on action flow properly as there were a few jump cuts when the action didn't match correctly. But then in our film we managed to edit it smoothly so the action flowed and we used match on action.

Other methods: We used a split screen when we edited our film so that we used something different and the phone conversation looked like it flowed. We changed the way Kelsey was looking so that it looked like a proper phone conversation and the girls seemed like they were looking/talking to each other.